First Responders Save at BMW Edison

Open Road BMW — Honoring Our Heroes

Your service matters. Let us serve you at Open Road BMW.

First Responders & Military Incentive

At Open Road BMW of Edison, we believe in giving back to those who protect and serve our communities. That’s why we’re proud to extend the BMW Military & First Responders Incentive to qualifying heroes. Whether you’re in uniform or have served, this program is our way of saying “thank you.”

What Is the Incentive?

Eligible first responders and military personnel may receive a bonus of $500 to $5,000 toward the lease or purchase of a new BMW vehicle. This offer applies to most BMW models (including electric vehicles), although exclusions may exist. Learn more about BMW’s official offer.

Who Qualifies?

This program is available to:

  • First Responders — e.g. Firefighters, EMTs/Paramedics, Police Officers, 911 Dispatchers, and other emergency service personnel
  • Active Duty Military, National Guard, and Reserves
  • Veterans and Retirees of U.S. Military service
  • Military Family Members and Spouses
  • Surviving Spouses and Immediate Family

Qualification is verified via ID.me, a secure identity verification platform.

How Much Can You Save?

Incentive amounts vary by model and financing method. Here’s a rough guide (subject to change, and not every model is eligible — check with us):

Model / Category Estimated Incentive
BMW 2 Series, X1, X2 $1,500 off MSRP
BMW 3 Series, 4 Series, Z4 $2,500 off MSRP
BMW i4, X3, X4 $3,000 off MSRP
BMW 5 Series, i5, 7 Series, 8 Series, X5, X6, X7, XM $4,000 off MSRP
BMW i7, iX $5,000 off MSRP

* These values assume you purchase outright or finance with institutions other than BMW Financial Services, or finance without using a promotional APR. * If you lease or finance via BMW Financial Services under promotional APR, a $500 lease or purchase credit may apply instead. * One incentive may be used per customer per calendar year, and the qualified individual must be the purchaser. * Offers are subject to change without notice — always verify with us before finalizing your deal.

How It Works — 3 Simple Steps

  1. Verify your eligibility via ID.me — In just a few minutes you’ll confirm your status as a first responder or military member.
  2. Choose your BMW model — Select from eligible sedans, SUVs, or EVs in our inventory.
  3. Apply the incentive toward your deal — We will apply the verified incentive at the time of purchase or lease.

We will assist you each step of the way to make it seamless and transparent.

Program Terms & Conditions

  • Incentives apply only to new BMW vehicles (not used or pre-owned), and only at participating BMW centers.
  • Eligible customers must present their unique Customer ID and Offer Code at time of sale.
  • Incentive cannot be combined with BMW’s Corporate Sales Program.
  • BMW USA may restrict which models or trim levels are eligible (exclusions may apply). Always confirm with Open Road BMW.
  • Offers, amounts, and eligibility rules are subject to change without notice.
Get More Information

Already verified with ID.me? Let us know — we’ll help you apply your incentive now.